Seminars


The Pro Series seminars are practical, no-fluff sessions focused on helping you get found, get hired, and get paid as an illustrator. 

Note: For the general public, these are paid offerings. If you have a friend who might benefit from these seminars, send them to this link. 
 

THE PRO SERIES: THE PSYCHOLOGY OF SEARCH

75 minutes
Understand how AI, search engines, and art directors interpret your website. Learn how small, strategic webstie changes can dramatically improve your visibility, allowing more clients to discover you.
  • How do search engines and AI tools evaluate an illustration website?
  • How do art directors actually search for illustrators today?
  • What signals of expertise, focus, and credibility make the biggest difference?

BEGIN THE SEMINAR


THE PRO SERIES: FINDING YOUR NICHE

50 minutes
Take advantage of the effectiveness of niche marketing for illustrators. Learn how to gain a competitive advantage as a specialist within a niche. 
  • What is niche marketing? Why is it more important now than ever?
  • What are illustration niches? Which illustrators have strong niches?
  • What are the benefits of niche marketing? 
  • How do you find your niche?


BEGIN THE SEMINAR




THE PRO SERIES: OPTIMIZING YOUR WEBSITE

85 minutes
Drive more traffic to your site by implementing the best practices of Search Engine Optimization (SEO).  Learn how to maximize a search engine’s ability to understand—and recommend—the content of your website.
  • What is SEO? How does it work?
  • Why is it so important?
  • Is your site optimized for search engines?
  • How can you make your site more SEO-friendly?

BEGIN THE SEMINAR


THE PRO SERIES: ASSERTING YOUR CREDIBILITY

70 minutes
Understand how the nature of online searching—beyond SEO—has evolved to encompass greater judgement on a professional’s credibility. Learn how to emphasize your own credibility.
  • What are the factors used by search engines to assess your credibility?
  • How can you emphasize your credibility as a professional illustrator?
  • What are Google's standards of quality?
  • How has Google’s new guidelines (so important!!!) affected your website?

BEGIN THE SEMINAR


THE PRO SERIES: NEGOTIATING YOUR PRICES


80 minutes
Earn larger fees by applying effective negotiation skills and client communication techniques. Learn how to win more commissions and maximize your income.
  • How much should you charge?
  • What factors go into setting the right price?
  • How do you ensure that you actually get the job?

BEGIN THE SEMINAR


THE PRO SERIES: PRICING YOUR ILLUSTRATIONS


90 minutes
Gain pricing insight from five professional illustrators—Nate Padavick, Carrie Cantwell, Yeti Iglesias, Gia Graham, and Lucy Truman—who will divulge financial details behind a variety of projects.  Learn how to price your own illustrations based on the fees earned by others.
  • How much money can an illustrator earn in a year?
  • From whom can illustrators draw income?
  • What do other illustrators charge for their illustrations?

BEGIN THE SEMINAR


THE PRO SERIES: BUILDING YOUR BUSINESS


60 minutes
Build your business into a brand that attracts more of the right clients from more of the right sources. Learn how to turn your freelance practice into an ecosystem of illustration.
  • What does it take to manage a successfull illustration business?
  • What are the components of an illustration brand?
  • How do you define, display, communicate, and expand your brand?

BEGIN THE SEMINAR


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