SARAH WILKINSON

Sarah Wilkinson is a freelance illustrator based in London, UK, who specializes in greeting cards.


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CREATIVE STATEMENT


My interest in greeting cards began when I longed to switch to a creative career after having children. I discovered that I could combine my love of illustration with hand lettering and humour in cards and my brand Silky Rose Design was born! Over the years my expertise in contemporary design has developed from having had several best-selling designs with Thortful and Moonpig. As an illustrator who specialises in bold, warm, textured designs, I nurture this by illustrating a variety of subject matters, and experimenting with colours and new techniques, to keep things fresh. What I love most about cards is their ability to show someone how much you care about them. They are so much more than just a pretty piece of folded card! To create a successful illustration, I believe it’s important to speak to the heart, which is why for me, the two most important qualities of a successful greeting card are a beautiful eye-catching design, and the sentiment of the message.

RECENT CLIENTS


  • Ryman Design
  • Moonpig
  • Frankie Magazine

Q&A


What is your favorite occasion to illustrate?
I enjoy designing for most occasions, but if pushed, would probably say Valentines or anniversary as you can be a bit cheeky with those! I love Christmas designs too, but I’m not sure I will ever get used to drawing those during hot summer months!

Which card do you still keep on your desk?
I love the hand drawn ones my children make for me!

What is the most unique card you ever created?
I sometimes get asked to create personalised versions of my captions, or create portraits for cards, but one that stands out was for someone who enjoyed watching a drain cleaning channel on YouTube—one of those “satisfying cleaning” type things, and I had to watch gross videos to understand how I could approach putting that on a card! The things we do for art!


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