ONLINE DISCOVERY FOR ILLUSTRATORS


A workshop for illustrators who want to be found...and hired!


led by Nate Padavick




Registration


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Why didn’t YOU get that job?


When an art director looks for an illustrator just like you, do they find you? If not, you don’t have an art problem. You have a data problem. Let’s fix that.

Why should you take this workshop?


The short answer...
  • more traffic to your website
  • more eyes on your portfolio
  • more commission requests in your inbox

You’ll walk away with a list of totally do-able action items that will make your illustration business more discoverable to art directors, publishers, and customers.

More than SEO!


Yes, search engine optimization is still crucially imporant—and that topic will be covered in depth, however many illustrators have already optimized their websites. So, how do you rise above the rest and get noticed? Instructor Nate Padavick says “You show your experience. You demonstrate your expertise. You claim your authority. And, you build trust. Easier said than done and that’s why I’ve developed this workshop!”

Session 1: BE AN EXPERT + BE CHOSEN


Understand why niche marketing is the secret to being discovered, learn how to “niche down to level up”, and understand how art directors actually search for and find illustrators.

Session 2: BE FINDABLE + BE CREDIBLE


Learn 10 essential tweaks that will boost your website’s visibility, plus 10 things you can do to demonstrate your trustworthiness (more important now than ever.)

Session 3: BE CITABLE + BE EVERYWHERE


Find out how to be recommended by AI search tools, and explore strategies that help you become impossible to ignore online.

Takeaways


You will leave this workshop with a better understanding of how search engines and AI tools interpret your web site. You will be given four to-do lists containing do-able actions you can take to increase your discoverability.

    Instructor


    Nate Padavick will lead this workshop. Nate has over 25 years experience as a full-time freelance illustrator. He is the co-founder of Illustrators For Hire and an expert in search engine optimization, online marketing, and business developement for illustrators and artists.

    Stop waiting to be discovered. Learn how to become impossible to overlook.

    Testimonials


    “I took this workshop at ICON12—it’s the best workshop I’ve taken and I’ve been to 9 ICONs!” 
    Jude Buffum
    “Nate's workshop gave me so many actionable things I can do to be more visible to art directors and improve my chances of getting hired."
    Mario Zucca
    “The workshop was packed with valuable information that I never really learned from my four years of art school undergrad! It provided me with a tangible, achievable, and clear guide to building a strong website. I now have a much better knowledge on how to brand my creative identity and details to pay attention to that would help me stand out.”
    Rickie Gao
    “Nate's workshop completely changed the way I think about my website and showing my work online. I would recommend this workshop to any illustrator/artist who has an online presence—lots of great insight!”
    Tracy Mattocks
    “Nate's workshop was an absolute game-changer for me. I have read about (and avoided) SEO for years, but Nate made what felt like a complicated topic wildly accessible and easy to understand. He provided straightforward, easy-to-implement wisdom on how illustrators can use SEO to improve their online presence, with the added benefit of helping us clarify our unique offerings as creatives. After the workshop, I immediately went to work updating my website and social media channels with Nate's suggestions. Now I feel more confident about my positioning as an illustrator, and I'm looking forward to my work becoming more visible.”
    Veronica Jamison     Thank you, 

    Nate & SalliCo-founders, siblings, and freelance illustrators
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