LIFESTYLE

TASHA GODDARD

Tasha Goddard is a freelance illustrator based in Stroud, Gloucestershire, UK, who specializes in illustrations that feature various lifestyles, travel, and activities.

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CREATIVE STATEMENT

My interest in life illustration began when I was a young child and became obsessed with drawing bathrooms. Over the years, my expertise in room illustration in particular has developed, creating illustrations for authors and publishers, as well as plenty of personal work. As an illustrator who specialises in life illustration I nurture this focus by observing everyday life, especially that of women, at home, while travelling and through film, TV and reading – and asking my friends and family lots of nosy questions! What I love most about room illustration is its ability to convey emotion and character without necessarily including any actual people; I find this especially rewarding, as well as a fun challenge. To create a successful room illustration I believe its important to provide a pleasing composition, include essential elements that show clearly what the room is, while also adding little surprises or details to notice. To maintain my skillset I experiment with new media, draw sets of specific motifs, such as furniture or kitchen utensils, and mainly just draw a lot of a rooms.

RECENT CLIENTS

DK
Nextquisite
Clare Mackintosh, best-selling crime author

Q&A

Do you draw from a model or your imagination?
A combination of both. If I need to draw something that I've not drawn a lot, I'll gather references, but almost always I will then draw my own version that is based on an amalgamation of different details, usually with some imagination thrown in. But for some things, there's enough reference material inside my head to just go straight from imagination.

What is your favorite activity to illustrate?
Well, my favourite thing to illustrate is rooms with no people in, where they've just left the scene and you can see what they were doing. But, when drawing actual people, it's usually chatting. I love picking out facial expressions and, even more, body language and using those to, as with the room illustrations, depict emotion and character.

Where do you find inspiration for new people and poses?
All over the place, but a lot from sitting in cafés and parks around Europe watching and listening to people go about their lives. And room inspiration comes from AirBnBs and hotels, as well as Pinterest, magazines, museums and fine art.

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