KRISTIANA VELLUCCI
Kristiana Vellucci is a freelance illustrator based in Toronto, Canada, who specializes in branding, packaging, and corporate iconography.
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CREATIVE STATEMENT
I first started my career as a designer, and found my passion for illustration when I worked on a website for a kids company. This client asked me to illustrate all the content for their site - which made me realize my passion for building illustration based brands. To create a successful illustration, I believe it’s important to capture a brand’s unique personality. No two brands are the same - and so while clients may come to me for my style, I feel that it’s most important that the illustration work they receive is unique to them.
RECENT CLIENTS
- Bumble
- Martin St. Liquor Merchants
- Nurtured First
- Little Feminist
- Plume
Q&A
What is your favorite logo?
I regularly turn to the Airbnb logo for inspiration. The way they’ve worked their values into their visuals is super clever.
Which brand do you most admire for its use of illustration?
Chobani! I’ve been using their entire brand as a reference point for many years.
What packaging would be your dream job?
Hmmm. I’ve really enjoyed working with my food themed clients. Maybe a tea? Cheese?