INDIRA PRIETO
Indira Prieto is a freelance illustrator based in Miami, Florida, who specializes in hand-drawn typography and custom lettering.
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CREATIVE STATEMENT
Nearly a decade ago, I stepped away from the screen and rediscovered making art with my hands. Letters had always obsessed me, so hand lettering was a natural fit. With steady practice, my craft grew, I launched a weekly Instagram passion project to keep pushing myself and to share work that felt true to me. Along the way I embraced my voice as the “Spanglish queen,” creating pieces in the two languages I speak fluently. Several posts went viral, and soon brands began reaching out for custom lettering and illustrations that resonated with my audience.
As an illustrator who specializes in hand lettering, I nurture this focus by daily sketching alphabets, studying vintage type, and refining ligatures and flourishes. What I love most about lettering is its ability to turn voice and emotion into shape, so words become art. To create a successful lettering illustration, I prioritize hierarchy, rhythm, and readability before adding ornament. For me, the two most important qualities are clarity and character. To maintain my skill set I practice short drills, analyze type anatomy, and set timed prompts to explore new styles.
RECENT CLIENTS
- Tombow USA
- SHEIN
- Erin Condren
- Ally Bank
- Univision
Q&A
What is your favorite letter in the alphabet?
I love drawing the letter A!
What is your favorite quote?
Everything you can imagine is real. ~Pablo Picasso
What writing tool do you use?
I use a variety of Tombow pens and Baronfig micropens.
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