GREG FRANCO
Greg Franco is a freelance illustrator based in Brittany, France, who specializes in illustrated maps and travel-themed artwork.
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CREATIVE STATEMENT
My passion for maps began when I crossed off a top bucket-list goal: spending five years backpacking through 21 countries. When I returned, I combined my love for travel and visual storytelling to forge a new path as a mapmaker under the name Le Cartographiste.
With over 20 years of experience in design, art direction, and illustration working in ad agencies, mostly for the travel and tourism industry, I now create illustrated maps that guide, inspire, and tell a story at a glance. They blend creativity with clarity to highlight what makes a place unique, always adapting my style to the project's needs.
I’ve collaborated with tourism boards, publishers, museums, tour agencies, and magazines worldwide. Whether it's a tourist map for a visitor guide, or an illustrated map for a book, magazine, or campaign, they are thoughtfully designed to help people connect with places, turning practical information into engaging experiences.
RECENT CLIENTS
- Vanity Fair (France)
- Visit Napa Valley
- Arlington Texas Convention & Visitors Bureau
- Simon & Schuster
- Hachette
- Arkansas Museum of Fine Arts
Q&A
What is your most memorable vacation spot?
I've been fortunate to travel the world for 5 years straight, backpacking through Central and South America (from Mexico to Patagonia), driving around Australia in my 4WD and camping in National Parks, spending a summer in a log cabin in remote British Columbia... I can't pick one, we live on a planet where there's beauty everywhere. But I'd say that I'm more into adventures than vacations!
What is your favorite mode of transportation?
Any type except planes now. I've had my share of flights and prefer slow travel where I can see the landscape go by.
Which do you prefer: mountains, desert, beach, or forest?
They're all beautiful! Mountains are majestic and offer great hikes, deserts are mesmerizing and captivating, no matter the weather beaches will never be disappointing and there's something serene and relaxing when walking in forests.
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