FARIDA ZAMAN
Farida Zaman is a freelance illustrator based in Toronto, Canada, who specializes in illustrations that feature various lifestyles, travel, and activities.
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CREATIVE STATEMENT
I'm an illustrator fueled by the energy of everyday life—drawing inspiration from the people, places, and moments that surround me. I work with watercolor, gouache, acrylic, and digital techniques to bring my illustrations to life. I’m all about color and design, using them to bring stories to life in a bold, fresh way. From lifestyle and travel illustrations to editorial and publishing work, I aim to create visuals that feel vibrant, relatable, and effortlessly engaging.
RECENT CLIENTS
- Toronto Transit Commission
- Bank Of Montreal
- Design Design
- Owl Publishing
- Toronto Public Library
Q&A
Do you draw from a model or your imagination?
I mostly draw from my imagination. I enjoy creating scenes and characters that bring my personal vision to life, allowing creativity and design to guide the process.
What is your favorite activity to illustrate?
My favorite activity to illustrate is capturing people in everyday moments—whether it's the energy of city life, the calm of travel, or candid interactions. I love bringing those experiences to life with color and movement."
Where do you find inspiration for new people and poses?
I find inspiration for people and poses in everyday life—observing the world around me, whether it's in a busy café, while traveling, or during spontaneous moments. I also pull ideas from design, fashion, and storytelling, letting those influences shape the characters and scenes I create.