BELLE WUTHRICH
Belle Wuthrich is a freelance illustrator based in San Francisco, California, who specializes in branding, packaging, and corporate iconography.
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CREATIVE STATEMENT
I'm passionate about using the power of illustration to make any brand’s message engaging! By eliminating visual clutter, adding eye-catching details and infusing humour, my illustrations help create brands that stand out. I think successful branding illustrations are often engaging because they are playful, whimsical, or even cheeky, and I am excited to see more brands moving in this direction.
RECENT CLIENTS
- Community First Credit Union
- Bay Creative
- Luna Park
- CAMP Family Experience Company
Q&A
What is your favorite logo?
It’s an odd one, but I have always been fascinated by the Lyle’s Golden Syrup logo, which features a dead lion surrounded by bees! With the same logo since 1885, Lyle’s is supposedly the world’s oldest brand. I hope it never changes!
Which brand do you most admire for its use of illustration?
I adore Fishwife tinned fish—all of their branding and packaging are so cute, playful and full of color!
What packaging would be your dream job?
I would love to create packaging for a food brand that embraces playful and cheeky illustrations!