AMANDA BAEHR FULLER
Amanda Baehr Fuller is a freelance illustrator based in New York City, who specializes in branding, packaging, and corporate iconography.
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CREATIVE STATEMENT
My interest in brand illustration began when Hewlett Packard Enterprise hired me to create a library of illustrations for their global brand. Over the years, my expertise in brand illustration developed as I illustrated for Planet Fitness, Shiseido USA, and Getty Images. What I love most about illustration is its ability to convey information while also adding mood and style. To create a successful brand illustration I believe it’s important to adhere to brand guidelines, understand the story you’re telling, and enjoy the process. For me, the two most important qualities of a successful brand illustration are storytelling and emotion.
RECENT CLIENTS
- Hewlett-Packard Enterprise
- Getty Images
- Shiseido USA
- Planet Fitness
- Sonder Financial
- Numero 11 Branding Agency
Q&A
What is your favorite logo?
I was in Paris last summer and really loved the logo for the Catacombes.
Which brand do you most admire for its use of illustration?
Rishi Tea and Botanicals has beautiful illustrations.
What packaging would be your dream job?
A wine bottle label has been a long time goal. There are some really striking ones out there.