ALEJANDRA PENALOZA
Alejandra Penaloza is a freelance illustrator based in Berlin, Germany, who specializes in illustrations that feature various lifestyles and activities.
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CREATIVE STATEMENT
As a lifestyle illustrator, my work is driven by a deep appreciation for the small pleasures of daily life, as well as the enchanting experiences of travel and discovery. Over the years, my expertise in lifestyle illustration has evolved through my ability to craft surreal atmospheres and scenarios that emerge from everyday moments. I believe that the key to creating a successful lifestyle illustration lies in thoughtfully selecting the details that not only capture the essence of a particular experience but also enhance and celebrate its unique magic. Through this approach, I aim to bring ordinary moments to life in extraordinary ways, inviting viewers to engage with the beauty and wonder of the world around them.
RECENT CLIENTS
- Sisyphos Night Club
- GMC Books
- Breathe Magazine
- Anthropologie
- Science Magazine
Q&A
Do you draw from a model or your imagination?
It is a mix, I imagine a scene, I write down the details about it and then I look up for all the references I need to create it.
What is your favorite activity to illustrate?
My favorite activity to illustrate is anything related to travel, capturing the atmosphere or feeling from a specific place and time.
Where do you find inspiration for new people and poses?
Mostly from travels, I always find new perspectives when I’m away from home.
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