ALEJANDRA PENALOZA
Alejandra Penaloza is a freelance illustrator based in Berlin, Germany, who specializes in illustrations that feature various lifestyles and activities.
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CREATIVE STATEMENT
The celebration of small pleasures of daily life as well as the magic of travelling and learning are at the core of my work. Over the years, my expertise in lifestyle illustration has developed due to my ability to imagine surreal atmospheres and scenarios which are born from daily experiences. To create a successful lifestyle illustration I believe its important carefully select the details that will enhance and celebrate that particular part of life.
RECENT CLIENTS
- GMC Books
- Breathe Magazine
- Anthropologie
- Ina Christina, author
Q&A
Do you draw from a model or your imagination?
It is a mix, I imagine a scene, I write down the details about it and then I look up for all the references I need to create it.
What is your favorite activity to illustrate?
Anything that has to do with food and drinks. There is something magical about good food and good drinks and they are a great source of conversation.
Where do you find inspiration for new people and poses?
Mostly from travels, I always find new perspectives when I’m away from home.
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