AILUN JIANG
Ailun Jiang is a freelance illustrator based in Berlin, Germany, who specializes in branding, packaging, and corporate iconography.
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CREATIVE STATEMENT
Since I was very young, I have been fascinated by the details in illustrations and picture books, and have always aspired to become a professional illustrator. After completing my study in visual communication, I specialized in editorial illustration and motion graphics. Illustration has the power to express meanings and metaphors that words alone often can't reach, and resonate deeply with consumers and readers. This is also a key driving force behind my career. Therefore, effective communication and accurate identification of drawing style are essential for the success of each illustration, which is achieved collaboratively by me and the client together.
RECENT CLIENTS
- Verlag Hermann Schmidt (Germany)
- re|space gallery (Germany)
- Phoenix Fine Arts Publishing, Ltd (China)
- Urban Life Dance Studio (Switzerland)
- Portal München Betriebs-GmbH & Co. KG (Germany)
Q&A
What is your favorite logo?
World Wildlife Fund (WWF). The logo itself is a highly abstract illustration representing all endangered wildlife.
Which brand do you most admire for its use of illustration?
Airbnb. Their illustrations and 3D animated ads clearly present a precise understanding of tourists' needs, thereby building trust in the Airbnb brand.
What packaging would be your dream job?
The packaging of fashion brands. From shoe boxes to perfume boxes, from shopping bags to wrapping paper, the packaging of fashion brands needs to update its visual system seasonally. Illustrations play an important role in fully reflecting market positioning and the latest fashion trends. This can show the comprehensive design capabilities of illustrators.